Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider when designing a high-converting web app UI...
A web designers eyes are his tools
I’ve been a web designer at kc web design kent for a long time. Before that I was a print designer. Before that I did a design post grad. Before that I did a photographer degree. Before that I used to design and make stained glass windows. Before that I used to sit in my bedroom and just draw. For as long as I can remember I’ve been creative and artistic and used my eyes as part of my job every single day. It’s something I’ve really taken for granted over the years as I’ve always had 20/20 vision. Until now.
I first started noticing a change when I felt like I was holding my iPhone a little further away than normal and when it was close I was having a little trouble focusing properly. I didn’t think too much of it but over the past year my hand has been getting further and further away and reading books has become a little harder up close. It’s a very strange feeling. Where once everything was crisp and sharp things are now a little blurred and I could feel my eyes trying to do something they couldn’t quite manage. I was also getting tired working on screens and iPads all day at kc web design kent. For someone that’s spent their whole life based in the visual arts I felt this change a little unnerving. So, it was off for an eye test.
“You’ve reached that age…” the optician said. “Ah!” I said. Apparently once you get past 40 your eyes start to deteriorate and close up focusing is the first thing to be effected hence lots of people need reading glasses. Me included. I wasn’t that impressed with the range of glasses in the shop for the price I wanted to pay so I decided to look online. There are a LOT of glasses companies online now and they have pushed the price of prescription glasses down in the high street but the online retailers are still significantly cheaper. The range of glasses suppliers online is pretty good but the range in quality of these sites leaves a little to be desired.
Out of all the online retailers I researched Glasses Direct seemed to be the most professional and they did a ‘try at home’ service. The display of the glasses on the site was very good and the information we laid out. You could tell that a lot time and effort had gone in to making a great site and making sure the user felt comfortable and knowledgable all the way through the process. The home trial was great. The glasses were great and the right price range. And the buying process was superb – email updates all along the way, 2 pairs of glasses each sent as soon as they were complete, great packaging and presentation. As a user (and a web designer) I have to say Glasses Direct did it all right.
Now all I need to do is to get used to needing glasses when I’m reading, remembering where I’ve put them and taking them with me when I leave the house. I’m sure I’ll get used to it over time but at the moment it feels very strange needing external hardware to do something I’ve done all my life without a single thought.
