Fujitsu Digital Workplace microsite

kc web design were commissioned by Fujitsu to create a small microsite to work as a stand alone hub, social media archive and lead generation tool for articles and white papers on a specific subject – The Digital Workplace. The site was created to look like the global Fujitsu site but built using a responsive design with custom layouts and lead generation tools. The site was built using WordPress as the CMS to allow for easy updates of content.

Web design goals

The global aspects of the site – the header and footer – were kept in a similar style to the main Fujitsu website but the page content layout was designed specifically around the Digital Workplace articles. The layout was designed in a blog style with a focus on featured articles that would be used for social media campaigns and lead generation. The overall feel had to keep within the Fujitsu brand guidelines but we had freedom to deal with specific content in a unique way not tied down by brand guidelines.

Our successful design solution

The overall design of the site was kept clean and simple with the focus on the articles. WordPress was used as the CMS to allow easy updates by a team of article writers. Over the last few months since the site was launched it has improved social media spread and lead generation. Some of the top articles and white papers have been downloaded and viewed tens of thousands of times over the last few months.

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Novacast custom website design

Novacast is a specialist ferrous and non-ferrous foundry located in Melksham, England that specialise in all types of casting. Working alongside Kudos Marketing we created a custom website design for Novacast that would bring their online presence up-to-date and give them a much better foundation for future features. A new custom website design and WordPress theme for Novacast was created using modern responsive frameworks.

The web design brief

The design for the new Novacast website needed to reflect the company brand and colour schemes, work well with continuing offline marketing, bring their online presence up-to-date and present a unique, strong and friendly look and feel. Novacast wanted a unique looking website design that would stand out from their competitors, allow them to update the website on a regular basis and create a hub for help and support information for their customers. SEO was also a major concern as their old site hadn’t been updated in a while and listings had fallen.

Our custom design solution

kc web design created a bold, clean custom website design that wasn’t the normal dark, steely look that you see on other websites within this market. The feel of the website design was kept light and cleaning using strong typography and visual elements we kept an industrial feel to the overall look. The website was built on WordPress allowing staff to have full control over updates to the site. A few weeks after launch and SEO rankings are back up and Novacast are very pleased with their new website.