The Role of A Product Designer in Shaping the Future of AI

In today’s rapidly evolving digital landscape, AI has become an integral part of our everyday lives. From chatbots and voice assistants to personalised recommendations and self-driving cars, the use of artificial intelligence is only expected to grow in the coming years. As AI continues to shape the world around us, it is essential for asproduct designer to understand its capabilities and limitations in order to work effectively with this emerging technology.

The Importance of Human-Centric Product Design in AI

With the potential to revolutionise industries and change the way we interact with technology, AI has ignited a heated debate on its impact on society. While some fear that AI will replace jobs and further widen the gap between the rich and poor, others see it as a means to improve efficiency and enhance human capabilities. As a product designer, it is our responsibility to design with empathy, ensuring that AI solutions are centred around the needs and well-being of people.

Understanding the Limitations of AI as a Product Designer

One of the key challenges for product designers when working with AI is understanding its limitations. While AI algorithms can process vast amounts of data and execute complex tasks, they lack the ability to think critically and creatively. It is therefore crucial for designers to identify the areas where AI can be most effective and not rely solely on the technology to make all decisions.

Crafting Ethical and Inclusive Solutions

Another important aspect of human-centric design is ensuring that AI solutions are ethical and inclusive. This means taking into account biases and potential discrimination in the data used to train AI algorithms. Product designers must also consider cultural and social implications of their designs to ensure that AI benefits everyone, regardless of race, gender, or background.

Collaborating with Data Scientists and Engineers as a Product Designer

In order to effectively work with AI, product designers must also collaborate with data scientists and engineers. Designers bring a unique understanding of human behaviour and user experience, while data scientists and engineers provide the technical expertise in developing AI systems. By collaborating early on in the design process, designers can ensure that AI solutions are user-friendly, efficient, and effective.

Integrating AI into Existing UI Product Design

An important aspect of working with AI is integrating it into existing UI design. This means understanding how AI will affect the user interface and how users will interact with AI-powered features. Designers must also consider the implications of AI on the overall user experience and ensure that it seamlessly integrates with the existing design.

Continuous User Testing and Improvement

As with any new technology, continuous user testing and improvement are crucial for successful integration. Product designers must gather feedback from users and continuously improve the AI system’s performance to meet the evolving needs of users. This requires an iterative design approach and a willingness to adapt and make changes based on user insights.

The Evolving Role of A Product Designer in AI

As AI continues to evolve, so too will the role of product designers. In addition to designing with empathy and collaborating with data scientists and engineers, designers will also need to stay updated on the latest developments in AI. This includes understanding emerging technologies, evolving regulations, and potential ethical concerns.

Developing New Skills and Mindset

To continue being effective in the use of AI, product designers must also be willing to learn new skills and adjust their mindset. With the rise of AI, designers will be required to not only have a strong understanding of user experience but also a solid grasp of AI concepts such as machine learning, natural language processing, and neural networks.

Guiding the Future of AI

Ultimately, as the driving force behind the creation of AI-powered solutions, product designers have the opportunity to shape the future of AI. By incorporating human-centric design principles, collaborating with other experts, and staying updated on new developments, designers can ensure that AI is used for the betterment of society and not at the cost of human well-being.

In a world where AI continues to grow in significance, it is crucial for product designers to take a human-centred approach to work effectively with this emerging technology. Understanding the limitations of AI, collaborating with data scientists and engineers, and staying updated on the latest developments are essential for the successful integration of AI into UI design. By doing so, product designers can help guide the path of AI and shape a more inclusive, ethical, and beneficial future for all.

The Power of Intuition in UI Design

How to Effectively Use Your Gut Instincts

Trusting your design ‘gut’ could be tricky. On one hand, as a UI designer, you are expected to follow proven UI design principles and rely on data-driven decisions. On the other hand, intuition may lead to innovative and unexpected solutions that can truly set your product apart from the competition.

So when is it appropriate to use intuition in your product UI design process? And how can you harness its power to achieve exceptional results? In this post, we’ll discuss precisely that – the art of incorporating intuition into your UI design process for outstanding outcomes.

What is Intuition in UI Design?

Intuition, also known as a gut feeling or instinct, refers to the ability to understand something immediately without the need for conscious reasoning. As a UI designer, you may experience intuition when creating a design that feels just right or when adjusting a layout until it visually ‘clicks.’

Many attribute their intuitive capabilities to years of experience, which enables them to recognize patterns and make quick judgments based on their knowledge and expertise. Others may see intuition as an innate ability that cannot be taught or learned, making it difficult to explain or replicate.

The Pros and Cons of Using Intuition in UI/UX Design

Like any other aspect of the design process, there are advantages and disadvantages to relying on intuition in UI design. Let’s take a closer look at both sides.


  • Fast decision-making: Intuition allows you to make decisions quickly without spending too much time analyzing data and information. This can be beneficial when working on tight deadlines or when trying to explore several design options within a limited timeline.
  • Unleashing creativity: By tapping into your intuition, you can break free from the traditional design boundaries and explore new and innovative solutions that data and reasoning may not reveal.
  • Better user experience: Sometimes, your intuition may guide you to design solutions that perfectly resonate with your target audience, leading to a more enjoyable and engaging user experience.


  • Subjective decision-making: Intuition is subjective, meaning that it is affected by individual biases, preferences, and experiences. This can result in designs that are more reflective of the designer’s tastes rather than the target audience’s preferences.
  • Inconsistent results: Without a solid foundation of design principles and data, relying solely on intuition can lead to inconsistent design results.
  • Difficult to explain: Intuition cannot be easily explained or justified, making it challenging to defend design decisions to stakeholders or clients.

When to Use Intuition in Your UI Design Process

The key to successfully incorporating intuition into your UI design process is knowing when and how to use it. Here are a few scenarios where intuition can be invaluable:

  • Brainstorming: When coming up with new ideas and concepts, let your intuition guide you. Don’t worry about practicality or constraints at this stage and instead, focus on generating as many ideas as possible without judgment.
  • Design refinement: Once you have a few solid design options, use your intuition to determine which one feels right. You can also rely on feedback from other designers or stakeholders at this stage to complement your intuitive choices.
  • User research: After conducting extensive user research, your intuition can help you make sense of the data and pinpoint areas that require further exploration or improvement.

How to Incorporate Intuition in Your UI Design Process

So how can you harness the power of intuition in your UI design process? Here are a few tips:

  • Cultivate experience: As mentioned earlier, intuition is often tied to experience, so continue to hone your skills and knowledge through practice and learning opportunities.
  • Know your audience: While intuition may guide you in designing solutions that resonate with your audience, it’s essential to understand their needs, preferences, and behaviors. Conduct thorough user research and regularly gather feedback to inform your intuitive choices.
  • Don’t ignore data entirely: While intuition may lead you towards unconventional solutions, it’s crucial to back up your choices with some data-driven evidence. This provides a stronger foundation for your design decisions and can help convince stakeholders of the validity of your choices.
  • Collaborate: It’s always beneficial to get the perspectives of other designers or stakeholders when incorporating intuition into your UI design process. Collaborating can provide valuable insights and help balance any personal biases or preferences.

Incorporating intuition into the UI design process can be a valuable resource when done correctly. By finding the right balance between data and intuition, you can achieve unique and user-centric designs that can set your product apart from the competition. So trust your instincts, but don’t forget to rely on solid design principles and research to create truly exceptional results.

Arxygen website, product UI and branding

The key to designing the UI for Arxygens dashboard and admin product was keeping things simple and easy to use while having all the information easily accessible. For each campaign a lot of data needed to be shown and 90% of that data needed to be easily editable from a single location to make it quick to edit lots of campaigns. Columned layouts were used to make the most of space and allow better screen real estate on mobile devices. Actions that need the user to edit large amounts of information, such as categories, are accessed via a slide in panel to allow all edits to be actioned in one place. Colours were aligned with the brand and buttons given a hierarchy to denote the priority of the action.

Music Streaming UI/UX design version 2

Go To Hear is an artist-friendly ethical fair music streaming service. Go To Hears’ exclusive UI/UX design and features help artists, fans and music industry professionals to all earn a fair reward for their hard work. The Go To Hear mission is to transform the music industry focusing firstly on changing the rewards for artists and educating fans on what a ‘fair price for music’ culture should be like.

Go To Hear Music Streaming Platform

Go To Hear is an artist-friendly ethical fair music streaming service. Go To Hears’ exclusive design and features help artists, fans and music industry professionals to all earn a fair reward for their hard work. The Go To Hear mission is to transform the music industry focusing firstly on changing the rewards for artists and educating fans on what a ‘fair price for music’ culture should be like.