For a while now kc web design Kent have been working with Fujitsu UK & Ireland to improve large sections of their website. Over the past 12 months the changes that kc web design have made to specific sections and user flow have had a significant effect on user interaction, contact requests and engagement.
One of the big projects we were involved in last year was the redesign of the Fujitsu UK websites contact process. The original contact process was a bit confusing and many users ended up trying to contact wrong departments or just gave up along the way. As a large IT company, Fujitsu needed a simple contact path for all types of user and department. The design and user journey for each type of contact at Fujitsu was researched, wire-framed and redesigned and the changes we made had a very significant effect…
…in 2013-14 we noticed that a large number of people were completing the wrong forms, and more people were visiting the contact page than were getting in touch with us. We commissioned some usability research, which identified problems with the contact process. kc web design recommended changes to the home page and the contact page, and provided the necessary design elements to place on these pages to maximise use of the correct forms. In addition, they made recommendations regarding effective imagery and placement of contact placards. That work made the contact process considerably more efficient, reducing the number of people incorrectly using the B2B contact forms by over 70%. The design elements used are now being adopted by other countries – for example, the Fujitsu Australia and New Zealand home pages now use the new contact process designed by kc web design.
kc web design will be working with Fujitsu on more projects over the coming months and we hope to create more changes to the UK website that will have a significant effect on Fujitsu’s online business.
At kc web design kent we’ve been working with Fujitsu UK and Fujitsu Global on a number of exciting projects for a while now. The latest project for Fujitsu UK is a complete redesign of their UK blog. Last year we created a brand new WordPress blog for Fujitsu UK that was quietly launched and gradually built up over the coming months. After the success of the first 12 months and a massive increase in readership it was time to revamp the website and create a brand new responsive design.
kc web design kent worked very closely with a great team at Fujitsu UK to design and build a new blog website that would enable a large amount of written content to be viewable on a multitude of different devices. A unique look and feel was created by kc web design kent to differentiate the blog from other Fujitsu websites while keeping within the strict brand guidelines. Unique identifiers were created for each of the 5 main sections that would allow users to easily scan different stories on the site. The layout was kept simple but intuitive to maximise the readability of the content and minimise distractions.
To create the responsive website design kc web design kent utilised the fantastic Twitter Bootstrap responsive framework to build the WordPress theme templates and create a truly universal viewing experience on all devices. The in-house design team at kc web design kent used a combination of apps and technologies to build the initial templates including Twitter Bootstrap, Coda 2, LESS, LiveReload, Hammer and Ghostlab for testing on our suite of different devices. Using this suite of Mac products enables us to design responsive websites swiftly while being able to view as we build on lots of different devices.
Other projects that kc web design kent have been working on with Fujitsu include social media branding, contact and business lead user flow and processes, email newsletter design and more.