Over the past few years, the landscape of web design has changed dramatically. Scoring great web design clients isn’t as straightforward as it once was; it’s become more challenging, time-consuming, and unpredictable. Speaking from experience as an agency owner, there are weeks full of projects and others that are unexpectedly quiet. More often, finding new work turns into a real contest.
One of the driving forces behind these changes is AI. Every week, new AI tools promise to “automate website creation” or “replace designers.” Like it or not, this is a new reality for our industry. But here’s the truth: AI isn’t here to replace designers. It’s here to help us work smarter and more efficiently.
That’s why I created Quoin—a tool designed for web designers and small agencies who want a better way to discover quality clients.
What is Quoin?
Quoin is an AI-powered assistant for sourcing high-quality web design leads. No more endless Google Maps searches, manual reviews of local businesses, or wild guesses about who needs a redesign. Quoin analyses business websites, gives each one a unique ‘Quoin score’ based on their redesign potential, and quickly pinpoints the most promising prospects. Plus, it offers tailored recommendations for technical, SEO, and design improvements you can share when you reach out, along with sample outreach emails and call scripts.
Quoin isn’t a magic solution; it won’t bring in clients overnight or charge sky-high fees for ‘hot leads.’ It can’t replace personal relationships, clear communication, or the creative expertise that wins projects.
But it does handle the most tedious part of client hunting: the searching, filtering, and checking. By focusing your efforts on meaningful conversations, you can leave behind those evenings spent sifting through countless tabs.
If you’re a freelance designer, studio, or agency owner eager to modernize your approach to client outreach, give Quoin a try. Early access is open, and I’m genuinely interested in feedback from fellow designers facing these same challenges.
Explore it at quoinlab.com
