kc web design were asked by Fujitsu and the RAF to build a website to promote career pathways to school children for Fujitsu and the RAF as part of the RAF 100 anniversary year. The website links in with live events all around the country where children get the chance to fly RAF planes in a virtual reality game with the website bringing the game online for all to play. The website also has engineering guides for building the best paper planes as well as videos and other content on jobs and careers at Fujitsu and the RAF.
The target audience of the website was 12 – 16 year olds. Research was carried out to enable us to create a design and feel that would engage with children and make the website content more interesting. Videos and interactive elements such as the virtual flying game and paper plane building were used to generate interest and keep the audience engaged so the user flow through the site ended with the right call-to-actions. The design and style of the site was very different to other Fujitsu sites, much less corporate and much more fun!
The Fujitsu/RAF 100 website has had a brilliant year with hundreds of thousands of visits at it’s peak during the RAF 100 anniversary. kc web design worked hard to design and build a unique experience that would engage with a very specific user type for a short period of time and it’s been a huge success. Fujitsu and the RAF have some of the best career pathways for young people in the UK so please visit the site.