Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider when designing a high-converting web app UI...
Callagenix website design, typography and content structure
kc web design have been working with Callagenix for many years and have designed and built quite a few versions of their website over the years. The latest iteration of the Callagenix web design focused on the layout and content while giving the overall look and feel a small refresh. Callagenix is a telecommunications company offering advanced telephony services to businesses and so the huge amount of information on the site needed better layout and typography.
The changes we've made with the help of kc web design have had a real impact on users time on the site and content is much easier to read
The new CGX website design
We carried out user research and worked closely with Callagenix to create a better content hierarchy and a clearer typographic layout. The large amount of text on each page needed to be easily scannable and easy to read so we made changes to font sizes, leading, etc and created a better vertical flow by breaking up long sections with call-to-action points and other pull-out elements.
The changes we made to the design
The new Callagenix website is easier to read, especially on mobile devices, and content can be scanned and scrolled through allowing the user to pick out key sections of interest. With the amount of information on the website it was crucial to make it easily digestible and not put off the user by giving them lots of content to sift through. Making small changes to the layout of the content, breaking it up with key information points and changing the typography have created a much friendly experience for the user which will translate into better user knowledge management and less support requests.
