The new CGX website design
We carried out user research and worked closely with Callagenix to create a better content hierarchy and a clearer typographic layout. The large amount of text on each page needed to be easily scannable and easy to read so we made changes to font sizes, leading, etc and created a better vertical flow by breaking up long sections with call-to-action points and other pull-out elements.
The changes we made to the design
The new Callagenix website is easier to read, especially on mobile devices, and content can be scanned and scrolled through allowing the user to pick out key sections of interest. With the amount of information on the website it was crucial to make it easily digestible and not put off the user by giving them lots of content to sift through. Making small changes to the layout of the content, breaking it up with key information points and changing the typography have created a much friendly experience for the user which will translate into better user knowledge management and less support requests.