Your website should help people understand what you offer and feel confident about contacting you. I design bespoke websites for businesses in Herne Bay, Canterbury and across Kent, with clear journeys, considered layouts and a visual style that belongs to your business.
I’m Paul, the designer and developer behind kube creative, formerly KC Web Design. You work directly with me, from the first conversation to reviewing the designs. Whether you need a new business website or a redesign, we start with your customers and the decisions they need to make.
Website design shaped around your customers
Before choosing colours or arranging a homepage, we look at what visitors need to find. What questions do they ask? What would make them trust your business? What should they do next? These answers shape the navigation, page structure and calls to action.
We agree the pages and content your website needs before detailed design begins. This helps keep the project focused on useful information and a clear route to an enquiry, booking or purchase.
Bespoke layouts that feel like your business
I design the page layouts, typography, colours and reusable elements around your brand. If you already have brand guidelines, we work within them. If your digital presence needs a clearer direction, we can discuss that as part of the brief.
You review the proposed designs before development starts, with agreed opportunities for feedback. The aim is to resolve the structure and presentation while changes are straightforward, so you know what is being built.
Clear user experience on mobile and desktop
People may first visit your site on a phone and return later on a larger screen. I consider how navigation, content, forms and key actions adapt between screen sizes, rather than simply shrinking a desktop layout.
Readable text, sensible heading structure, visible focus states and usable controls all inform the design. Any specific accessibility requirements should be included in the brief so they can be planned and tested.
Website redesigns with a plan for what stays
A redesign starts with a review of your existing website. Useful content, recognisable brand elements and important pages may be worth keeping, even when the layout needs a complete rethink. We look at where visitors struggle and which parts of the site no longer reflect your business.
Where search data is available, it can help identify pages that already attract visitors. We plan changes to their content and URLs carefully, with redirects where appropriate. A new appearance should be part of a considered transition from the old site.
SEO foundations included in your website build
Search engine optimisation starts with useful content and a structure that makes sense. During design and development, I consider how your services are organised, which questions each page answers and how visitors move between related pages.
- Clear page hierarchy, descriptive headings and useful internal links.
- Page titles and meta descriptions for the pages included in the agreed scope.
- Mobile usability, image handling and loading performance.
- Indexing settings and appropriate redirects when existing URLs change.
The exact checks and content work are agreed in your project scope. These are the foundations of the build; ongoing content development, search reporting and further optimisation are separate work. No particular Google ranking can be guaranteed.
Design experience you can explore
The Arxygen case study brings together a marketing website, brand and product interface. My project portfolio also includes corporate websites, digital products and campaigns, showing how the approach changes with the audience and brief.
Have a look at the work, then tell me what your own website needs to do better. We can discuss which ideas are relevant to your business.
“Paul at kube creative has looked after our website for a number of years. With zero technological knowledge we feel safe in the expert hands of the Kube team and wouldn’t hesitate to recommend them to anyone.”
“Top notch design company. They helped us with several different corporate projects including web page design, print, accessibility and infographics. Everything was completed quickly, to a high quality, and followed both the brief and our complex brand guidelines. Highly recommended.”
“I have worked with Paul at KC Web Design on several website development projects now and would definitely recommend him. He is a pleasure to work with, reliable, responsive and knows what he is doing.”
“We have worked with KC Web Design on many projects over the years and all I can say is the work done by KC is first class. We trust them with our most important site development work - when only the best will do we go to KC!”
From approved design to a working website
Once the designs are agreed, I can build the site in WordPress with editable content areas and the functionality your business needs. Explore my WordPress development service for details of custom builds, WooCommerce shops and integrations.
Design and development are planned together, with the responsibilities and deliverables set out in your quote. After launch, WordPress maintenance and support can be arranged separately.
What will your website design project cost?
The number of page layouts, the state of your content, feedback rounds and required functionality all affect the work involved. I provide a quote against an agreed scope and explain the effect of changes before proceeding.
Read the website pricing guide for an initial sense of budgets, or explore the full range of services if you are still working out what you need.