Arxygen needed more than a website. The AI writing tool needed an identity, a clear way to explain its value and a product interface that made getting started feel straightforward. I worked across the brand, marketing website and SaaS UI/UX to bring those pieces together.
The brief: make a new product easy to understand
The tool generates and publishes blog content to WordPress on a configurable schedule. My role covered brand design, the marketing website and landing page, the product interface, WordPress plugin assets, social graphics and front-end development. The project ran over 12 weeks in early 2024, with a lean budget and a PHP, CSS and JavaScript stack.
Starting with the customer’s main task
I began by reviewing competing tools and talking through the product’s positioning with the client. Rather than putting every setting in front of a new user, I focused the interface on the main journey: connect the website, choose a schedule and get publishing. Wireframes helped us work through that structure before investing in the finished design.
A consistent brand from first visit to first use
I created a bold colour palette and a custom-drawn wordmark to give Arxygen a recognisable identity. That visual language carries through the website, landing page and product, helping the experience feel connected. The website explains the product while the interface keeps secondary options out of the way until they are needed.
What I delivered
The work brought together brand identity, website and landing-page design, SaaS interface design, plugin assets, social graphics and front-end code. It was delivered within the agreed budget and timeline. The next useful measures are trial sign-ups, successful setup and trial-to-paid conversion; verified figures are not yet available.
What this means for your website
When your service is unfamiliar, visitors need clarity before they need detail. This project shows how I connect positioning, website design and the experience after sign-up, so the promise on the marketing page makes sense inside the product too.