Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider when designing a high-converting web app UI...
kc web design kent were approached by Callagenix back in October 2012 to redesign their current website. Callagenix are a supplier of telecommunication services to businesses and they need to redesign their slightly dated and content heavy website and bring it up to date with a responsive website design. The challenge was to allow the user easy access to the wealth of information on the website but at the same time making it easy for the user to quickly get to information about products and services and allow them to enquire of buy online.
The new website design created by kc web design kent was built on the fantastic Expression Engine and Zurb Foundation with advanced functionality added with bespoke PHP. Plugins were used to enhance the website features and make sure previous blogspot posts could be easily imported. Advanced article tagging for the news section, offsite backups, import and export routines, social media integration and dynamic categories and call to actions were all integrated using Expression Engine. A lot of hard work has been put in to making sure old content was rewritten and external blog posts were integrated into the new website. SEO was a major concern after failings with the previous website and SEO company so content structure was redesigned and advanced SEO integrated into Expression Engine to allow Callagenix staff to produce new pages and articles that would maintain good SEO presence and help improve page rank in organic searches.
The responsive website produced by kc web design kent allows the website to be viewable on all mobile and tablet devices which is very important for a website in a technology based market place. With mobile devices rapidly becoming a large percentage of browsing users its imperative that all modern website designs are tailored to these devices.
After 5 months hard work at kc web design kent the new Callagenix website design went live this week.