Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider when designing a high-converting web app UI...
Over the past few months we’ve been working with QRBT and Geocel (part of Ronseal) to produce a brand new responsive website design for Geocel to showcase their huge range of building and DIY products.
Objective
To create a modern, responsive website for Geocell to bring the brand up-to-date and allow users to view all of Geocells products.
Goals
To allow users to browse and search all Geocells products and allow merchants to login to see merchant specific offers and product information.
Solution
The website was built using Expression Engine with additional modules to handle the complex structure and layout of the products and categories. Products needed to be shown under different top level headings and in multiple categories to enable the user to quickly find products by brand, usage or product name.
Every product in the range has a huge amount of additional information that the user can access but this information is mainly used by building trade professionals. kc web design kent built a user friendly front end system that was easy for the user to find and download this extra information and an intelligent admin system for Geocel to manage their products quickly and easily.
More and more trades-people are now using mobile devices and the building trade in general in the UK is amazingly quick at taking up mobile technologies so the new website had to be responsive and offer an optimum experience on all mobiles and tablets.
Merchant areas, stockists maps and other features will be added over the coming weeks as the website grows.
Owner and Director at kc web design ltd
With over 20 years of experience in web design and development I've successfully led teams at both global tech companies, including Fujitsu, and my own ventures, such as kc web design ltd and music startup Go To Hear. As the Founder/Director
of kc web design ltd and Founder and CDO of Go To Hear, I have spearheaded the design and development of top-class website designs all over the world.
of kc web design ltd and Founder and CDO of Go To Hear, I have spearheaded the design and development of top-class website designs all over the world.
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