Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider when designing a high-converting web app UI...
Norman Global Logistics came to kc web design with a very old website that had served them well for nearly 12 years. In web terms, thats a long time and Norman needed to really bring things up to date and provide a website that would give their customer useful information, ways to track consignments, offer a way to pay invoices online and provide shipping tools and news.
We selected KC Web Design to replace our out-dated website with a new design and features that would be of benefit to existing customers and hopefully attract new ones. We needed to purvey a professional image and we are confident the new site has exceeded our expectations. We are very pleased with the outcome and attribute this to the personal attention and advice given by Paul Ledbrook.
Norman needed full control over the content and the ability to add news items as often as they needed so we built the site using Expression Engine which provides a fantastic platform and content management system.
The website design was created to mirror offline branding such as brochures but keep the traditional Norman logo and colours that customers related to. The design was kept simple and clean with focused call to action points and easy navigation menus to access all parts of the website within a few clicks.