Amazon Prime Video and the Lovefilm fiasco

I’ve been a user/renter with LoveFilm for many years using their DVDs by post service. Over the last few years the streaming side of DVD rental has grown and grown and now there are lots of different offerings for watching DVD online. Lovefilm is still the only one doing rentals by post and as much as I try and use iTunes and Lovefilm instant we do still watch DVDs that come in the post.

Sometime last year Amazon bought Lovefilm. Nothing changed. The service still worked, they added more films to the streaming service (I could now watch The walking Dead!), the website was easy to use but not perfect (it was a little tricky to browse and find films) but generally all was good. Then, a few months ago Amazon announced that they would be changing Lovefilm to Amazon prime video. Not the snappiest of titles for a company, I preferred Lovefilm, but kind of an expected move by Amazon. Then one day I went on to the lovefilm website to choose some DVD rentals and I got a huge shock! The old lovefilm website had disappeared completely and was now Amazon prime video which looked just like Amazon’s retail website. In fact it was Amazon’s retail website just with extra bits of navigation for adding titles to your rental list. Trying to find DVDs to rent in amongst all the other crap on the Amazon website was impossible. When I’m buying products on Amazon I don’t really mind being shown other things I might want or suggestions in the search for similar products but when all I want to do is quickly find some new films to rent I really, really do not want to have to wade through a million other navigation links, be pestered with products to buy or be shown so many search options that I’m not sure whether I’m looking at a DVD to rent or one to buy.

I think Amazon have made a huge mistake combining the DVD rental service into the rest of the already huge Amazon website. What was once a focused, simple and quick process is now a confusing mess that’s hard to navigate. When I’m picking a film I want to focus on that task.

Amazon need a dedicated website for loveFilm, sorry Amazon Prime Video (nope, still doesn’t sound like a great name!), like Netflix and other similar services otherwise they WILL be losing a lot of customers. Like me. As a website designer I would never advise a client to do what Amazon have done, its a bad idea on so many levels but it shows that Amazon are just interested in one thing…trying to sell you more stuff!

Paul Ledbrook

If you have a new project or existing website that needs improvement, email us or call 0845 3631162 , we’d love to hear from you.

What’s new?

You Don’t Have to Be Apple or Google: Use These 4 Principles for UI design Success

When we think of successful companies with great user interfaces, names like Apple and Google immediately come to mind. These companies are known for not only innovative products but also for their intuitive and beautiful user interfaces, UI design and website design. But what if I told you that you don’t need to be a...

The Evolution of Icons in UI Design: What’s Next?

When it comes to user experience and UI design, icons are an essential element that serves as a visual aid to communicate information. They are the backbone of a well-designed interface, acting as a bridge between users and technology. Icons have come a long way since their humble beginnings, evolving from static images to interactive...

The Power of Intuition in UI Design

How to Effectively Use Your Gut Instincts Trusting your design ‘gut’ could be tricky. On one hand, as a UI designer, you are expected to follow proven UI design principles and rely on data-driven decisions. On the other hand, intuition may lead to innovative and unexpected solutions that can truly set your product apart from...

Dark Mode vs. Light Mode: A Comprehensive Guide for UI design

In recent years, the topic of dark mode vs. light mode in UI design has sparked heated discussions and debates among designers and users alike. While some argue for the sleekness and modernity of dark mode, others swear by the clarity and simplicity of light mode. But which one is truly better for user experience...

This is What a UI Designer Can Learn from Urban Planning: A Comprehensive Guide

When it comes to design, there are many areas that can influence and inspire new ideas. One of these areas is urban planning. While the two may seem vastly different, there are actually many valuable lessons that a UI designer can learn from the world of urban planning. Good design is subjective, contextual, and intentional....

Why Intuitive Technology Is the Future of UI Design

If you’ve ever used a piece of technology that seamlessly integrated into your daily routine, then you know what it means to experience great user experience (UX) and UI design. The founder of StreamAlive, a leading tech company, believes that good technology shouldn’t feel like technology at all. It should simply feel like a natural...

Latest Inspiring Web Design Trends And Techniques For 2024

The web design landscape for 2024 is set to be a dynamic and revolutionary one, with a blend of evolutionary and reactionary trends. From sci-fi-inspired design to adaptive headers and teleprompter typography, the upcoming year will witness a diverse range of innovative approaches. Additionally, bold and experimental typography, dark mode design, 3D elements, virtual reality...

The Unrivaled Excellence of our Web Design Agency Canterbury

Unveiling the Best Web Design Agency Canterbury In the bustling digital landscape, where every business vies for online supremacy, only a select few ascend to the zenith. Canterbury, a city steeped in history, is also home to unrivaled web design excellence. A top-rated web design agency Canterbury, kc web design Ltd, has been a beacon...

10 Things to Consider When Designing a High-Converting web app UI design

Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider when designing a high-converting web app UI...

kc web design ltd