Lead Forensics – Don’t rely on SEO alone

Google has great tools for search engine listing, analytics to help see what people do on your website all sorts of ways to bring in leads via pay per click ads. But what if potential new clients were coming to your website and not using your nice new contact form or picking up the phone to call you?

A lot of hard work goes into creating a good website design and making sure that website appears in Google for the right key words and phrases so that the right kind of customer comes to the website. Some will make contact but others may not. There can be any number of reasons for users not making the leap and engaging with that crucial call to action – they may have just been browsing and collecting names for later, they may have run out of time or just didn’t get the right feeling – whatever the circumstances, it means one more potential new client has slipped away.

When building and designing websites there are lots of ways to make sure users engage with the website in the right way and interact with call to action points leading them through the website into contact pages or buying processes. But what if the users that didn’t make contact for whatever reason could be found and contacted?

Lead Forensics is a tool that can be added to a website that gives you that missing piece of information that you don’t get from any other analytics tool – it tells you exactly which companies have been looking at your website and gives you their contact details so you can contact them. It seems like such an obvious simple piece of information to have but the power of knowing who has been on your website and having the details to contact them is very valuable.  Now, this isn’t going to suit everyone, for instance it won’t really work for consumer based websites, but it would work very well for business to business organisations that are looking to work with other companies.

KC web design are registered supplies for Lead Forensics and can set up a demo of the software on your very own site for a week so you can see the value in knowing exactly who is visiting your website. Give us a call and set up a demo today and tap into an amazing source of new business leads.

Paul Ledbrook

If you have a new project or existing website that needs improvement, email us or call 0845 3631162 , we’d love to hear from you.

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