Responsive website design and Google rankings

Is your website design responsive? Does your website work well on mobile devices? No? Then you need to seriously consider making sure your website is mobile friendly otherwise it could have an effect on your search rankings. Google have announced that from 21st April all sites will be tested under a new responsive algorithm to see if they perform well on mobile devices. Sites that are responsive and do perform well will get a little rankings boost.

According to the Google Webmaster blog…

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

In an age where Google deem mobile sites to be important enough to rank them differently and the percentage of mobile browsers is creeping over 50% in some sectors it’s time to make sure your website works well on all mobile devices.

What is responsive website design

Responsive website design means creating a website that adapts it’s layout to different screen sizes. With the large number of mobile devices in users hands it isn’t enough to just create a single mobile phone version of your website any more, it has to work well on all sorts of different devices. In some cases your website might be being viewed on 60 inch TV screens right down to small smartphones and it needs to look good and work well on those devices and everything in between. Responsive website design is a set of tools and design methodologies that help us create and build websites that adapt and scale to any screen size providing the best user experience possible on any mobile device.

We’re experts in responsive website design

At kc web design we’re experts in responsive website design and can redesign and build your website to make it mobile friendly. Give us a call today on 0845 3631162.

Paul Ledbrook

If you have a new project or existing website that needs improvement, email us or call 0845 3631162 , we’d love to hear from you.

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