Recently, while sifting through Google Analytics data, I noticed that page load times on this particular website design were over 10 secs. This is a long time for a page to load and well over the recommended times. Google uses page speed as a metric now and so slow page load times could have an impact on search listings so having a fast website design is important.
Did it make a difference? Yes, quite a big difference actually. Page load times are now down below 4 secs for the quite large homepage design and much less for the internal pages. For a free service its actually very good and well worth testing out. I’ll keep an eye on my Google stats over the next few weeks to see if average page load times start to come down and hopefully search rankings will go up as well.