Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider when designing a high-converting web app UI...
Most people in the web design industry are aware of Mailbox – the new email client for iOS that claims to change the way we deal with email – and at kc web design kent we were very excited when it was launched. And most will also be aware of the sign-up system they used. After sign-up the user joined a queue and the app gave a count down to when it would be available. When I signed up I was about 700,000 in the queue and it took a few weeks for the app to become available. Not everyone was very keen on this sign-up process but as a way of rolling out a new app slowly I can see its benefits.
After a long wait I finally got to the use the app and I have to say that it is very nice. Its well exicuted, it looks great and works very well. Does it change the way we deal with email? Maybe. But I can’t help but feel like its just a bunch of folders and actions tagged on to a Gmail account. For people that use their iPhone for dealing with all their email on the go then Mailbox is a great email client. But for the rest of us, such as web designers like us at kc web design kent, then it doesn’t get used that much. A desktop version would be much better and hopefully now that Mailbox has been acquired by Dropbox we might see more development on the desktop version. But again, would the desktop version just feel like a nice interface over a few folders and actions tagged on the Gmail?
There are lots of different ways of dealing with emails and inbox-zero and a lot of them do this with specific folders and actions. At kc web design kent we use a simple method of having a smart folder for incoming unread mail, one for emails flagged as to-do and a few other folders. So could this method be used to attain the same email flow as Mailbox? I think it could be done and even made into some kind of plugin for email clients like Postbox. A few simple folders and actions could mimic what Mailbox does quite easily. If I get time over the next few weeks and client work at kc web design kent doesn’t get in the way too much I might give it a try. If it works I’ll post the results here!