As web designers and developers we all do. We do it all the time here at kc web design kent. We spend weeks crafting a website design, building and coding the templates, adding content and tweaking for all the browsers and just before it goes live we add a link back to our web design sites in the footer. We’re proud of the website designs we create and we want everyone to know who designed and built that website. Its also good for SEO…isn’t it?
Are a web designers footer links good for SEO
YES! And no. Ever since I can remember web designers have been adding footer links back to their websites and for as long as I can remember it worked. It was a great way of getting quality back links and driving business back to your websites but things change. Most importantly, Google has changed. Over the last few years Google has changed and adapted the way organic search listings are ranked and so old techniques we’ve been using for years have suddenly stopped working. The rate a which SEO has changed over the last 18 months is phenomenal and keeping up with all the new changes is a job of its own. It’s why a lot of web design companies work with specialist SEO companies like we do here at kc web design kent.
One thing that has changed over the last few years is how Google deals with site wide links. It seems that site wide links now get a thumbs down as Google classes them as un-natural. Its common sense when you think about it. You design a website for a restaurant and stick a link to a web design site at the bottom of every single page. To Google that looks unnatural and they presume its someone trying to side step their system.
What can be done?
You can have your web design link in the footer but just have it on the homepage. Or have a do-follow link on the homepage and no-follow links on the internal pages. If you’re using WordPress its easy to use the if_homepage or if_frontpage variables to put an if statement around a link.
We tried a few test here at kc web design kent and changing our footer text on a few large commerce sites had a really positive impact. We jumped from page 5 to page 3 almost over night.