Website Design For Accessibility: Why It Matters And How To Do It Right

As website designers, we all strive to create website designs that are visually appealing and engaging. But do you also consider accessibility when designing your website? In this article, we’ll take a look at why it’s important to design your website for accessibility and how to do it right.

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Introduction to Web Design Accessibility

As the internet becomes more prevalent in society, it is important for website designers to consider everyone who may be using their site. This includes people with disabilities, who may use assistive technologies to access the web. Making your site accessible helps ensure that everyone can use it, regardless of their abilities or technology they are using.

There are a few key things to keep in mind when designing an accessible website:

  • Use clear and concise language
  • Optimize your site for different browsers and devices
  • Make sure your site can be navigated using only a keyboard
  • Ensure that your content can be understood by screen readers
  • Use alt text for images to provide context for those who cannot see them

By following these guidelines, you can help make sure that your site is accessible to everyone.

What Are the Benefits of an Accessible Website Design?

When you design your website with accessibility in mind, you make it possible for everyone to use your site regardless of their abilities or disabilities. By ensuring that your site can be used by people with a wide range of abilities, you make it more inclusive and welcoming to all.

There are many benefits to having an accessible website, including:

  • Increased reach: By making your site accessible to more people, you increase its potential audience. This can lead to more customers, clients, or users for your business or organization.
  • Improved search engine rankings: Accessible websites tend to rank better on search engines like Google. This is because search engines favor sites that are usable by as many people as possible.
  • Enhanced usability: An accessible website is easier for everyone to use, not just those with disabilities. This can make your site more user-friendly and efficient overall.

Making your website accessible doesn’t have to be complicated or time-consuming. There are many simple steps you can take to improve the accessibility of your site. And, doing so can provide a host of benefits for both you and your users.

Understanding Web Design Accessibility Standards

There are a number of web accessibility standards that have been established in order to ensure that all users, regardless of ability, can access and use the web. These standards cover a wide range of topics, from the structure and organization of content to the use of color and other visual elements.

Understanding these standards is essential for any web designer or developer who wants to create an accessible website. In this article, we’ll take a look at some of the most important web accessibility standards and what they mean for your website design.

The Web Content Accessibility Guidelines (WCAG) are perhaps the best-known set of accessibility standards. They were developed by the World Wide Web Consortium (W3C), an international body that sets standards for the web. The WCAG 2.0 guidelines were published in 2008 and updated in 2012. They cover a broad range of topics related to web accessibility, including how content should be structured and presented, how multimedia should be used, and how user interface elements should be designed.

The WCAG guidelines are organized around four main principles: perceivable, operable, understandable, and robust. Each principle has a number of guidelines associated with it. For example, under the principle of perceivable, there is a guideline that states “information and relationships conveyed through presentation must be available to users.” This means that designers need to be aware of how their choices about things like font size, color contrast, and spacing can affect the way users perceive and understand

Designing an Accessible Website

Designing an accessible website is important for two reasons. First, it ensures that everyone can access and use your site, regardless of their abilities or disabilities. Second, it makes your site more user-friendly overall, which can improve your chances of ranking well in search engines.

There are a few key design considerations to keep in mind when making your site accessible:

  1. Use clear and concise text that is easy to read.
  2. Make sure your navigation is easy to understand and use.
  3. Use images and videos wisely, keeping in mind that some people may be unable to see them.
  4. Use alt text for all images and videos, so that people who can’t see them can still understand what they represent.
  5. Give users the option to adjust the font size and color scheme on your site to make it more comfortable for them to read.

Testing Your Site’s Accessibility

Assuming you have already designed and built your website, the next step is to test its accessibility. There are a few different ways to go about this.

The first is to use an automated testing tool. These can be found online and will scan your site for common accessibility issues. They are a good starting point, but they cannot find everything.

The second way is to use a screen reader. This is a program that reads out the text on the screen. It can be used to test how accessible your site is for people who are blind or have low vision.

The third way is to ask someone with a disability to test your site for you. This is the best way to find out if your site is truly accessible.

Testing your site’s accessibility is important because it ensures that everyone can use your site, regardless of their ability. By making your site accessible, you are making it more inclusive and welcoming for all visitors.


In conclusion, designing your website for accessibility should be a priority. It is important to ensure that all visitors can access the content on your website, regardless of any disabilities they may have. By following these tips and best practices, you can make sure that everyone who visits your website has the same level of experience. Not only will this help to create an inclusive digital environment, but it will also have a positive impact on SEO and overall user engagement with your site.

Paul Ledbrook

If you have a new project or existing website that needs improvement, email us or call 0845 3631162 , we’d love to hear from you.

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