What is web design?

Web design tips are 2 a penny these days but there are a few simple rules that can help when designing a website. Firstly, ask yourself one simple question – What is design? Design, although it can be aesthetically pleasing, is created to fulfil a function or a need. Something purely artistic should illicit an emotional response but something designed for a purpose and a need should illicit a logical response.

Don’t clutter your design. Less is more really does work on the web so keep it simple and effective. Some designers still use ‘above the fold’ as a way to justify lots of content in the top part of the page and lots of clients still ask for all the important elements on the page to all be visible at the top. This just creates very cramped pages that confuse the user. The web has been around for a while now and is a part of every day life for the majority of people and user do know how to scroll and expect to scroll to see more content. Don’t be afraid to explain to your clients that above the fold is no longer really necessary. Keep it simple, space things out, and don’t overload a visitor with too much information all in the top half of the page!

If you are creating a small business web design, then remember it’s not about what you or the client thinks is important, it’s about what a user or prospective new customer wants to achieve on that site. For example, if it’s a web design for a garage then a user will want to see contact info, services offered, and current cars available to buy with new or second-hand prices.

Visitors to your website can be lazy. We’re all a bit lazy when it comes to surfing websites and we can all be a bit quick and ‘clicky’. Nobody wants to have to search around a website to find a link or button that will take them to the info they’re looking for. If it’s important info that’s crucial to the website and bringing in new customers then it needs to be found easily. Navigation should also be made consistent across the site so users know how to navigate around the site no matter what page they’re on. Also try and keep the navigation levels to 2 or 3 levels max. If it’s a large site with lots of content try to use pop out menus to allow the user to see all 3 levels by clicking or hovering over a top level menu item.

In the same way that navigation needs to be consistent, colours and other elements need to be consistent as well. If your homepage is red and black don’t make internal pages orange and black. It’s confusing for the user and it may detract from the brand colour scheme. Other elements such as important buttons and call to action points should also be kept consistent such as keeping important links to one side of all pages as a quick reference that users can use to access all important info in one click.

Creating a good web design for all sorts of different businesses isn’t an easy job but sticking to a few simple web design rules can help.

Paul Ledbrook

If you have a new project or existing website that needs improvement, email us or call 0845 3631162 , we’d love to hear from you.

What’s new?

Dark Mode vs. Light Mode: A Comprehensive Guide for UI design

In recent years, the topic of dark mode vs. light mode in UI design has sparked heated discussions and debates among designers and users alike. While some argue for the sleekness and modernity of dark mode, others swear by the clarity and simplicity of light mode. But which one is truly better for user experience...

This is What a UI Designer Can Learn from Urban Planning: A Comprehensive Guide

When it comes to design, there are many areas that can influence and inspire new ideas. One of these areas is urban planning. While the two may seem vastly different, there are actually many valuable lessons that a UI designer can learn from the world of urban planning. Good design is subjective, contextual, and intentional....

Why Intuitive Technology Is the Future of UI Design

If you’ve ever used a piece of technology that seamlessly integrated into your daily routine, then you know what it means to experience great user experience (UX) and UI design. The founder of StreamAlive, a leading tech company, believes that good technology shouldn’t feel like technology at all. It should simply feel like a natural...

Latest Inspiring Web Design Trends And Techniques For 2024

The web design landscape for 2024 is set to be a dynamic and revolutionary one, with a blend of evolutionary and reactionary trends. From sci-fi-inspired design to adaptive headers and teleprompter typography, the upcoming year will witness a diverse range of innovative approaches. Additionally, bold and experimental typography, dark mode design, 3D elements, virtual reality...

The Unrivaled Excellence of our Web Design Agency Canterbury

Unveiling the Best Web Design Agency Canterbury In the bustling digital landscape, where every business vies for online supremacy, only a select few ascend to the zenith. Canterbury, a city steeped in history, is also home to unrivaled web design excellence. A top-rated web design agency Canterbury, kc web design Ltd, has been a beacon...

10 Things to Consider When Designing a High-Converting web app UI design

Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider when designing a high-converting web app UI...

How to Use Web Design to Improve User Experience

Introduction Your website is your online storefront. It’s the first impression that potential customers will have of your business, so it’s important to make sure it’s designed in a way that is user-friendly and easy to navigate. Good web design can help you improve your user experience (UX) in a number of ways. It can...

We’ve been featured on The Best Music Website Designs by DesignRush

A huge thank you to the guys at DesignRush for featuring the website design work we did with Go To Hear on their ‘Best Music Website Designs’ feature. Head over to the Best Design Trends page now to see our designs along with all the other fantastic music website designs. If you want to read...

SEO for web design – How to Optimise Your Website for Search Engines

Search engine optimisation SEO for web design is crucial for any business with an online presence. Optimising your website for search engines can increase its visibility, drive more traffic, and boost conversions. Follow these tips to make your website more discoverable and rank higher in search results: Choose the Right Keywords for SEO for web...

kc web design ltd