From individual campaign pages to a flagship conference website, my work with Fujitsu developed into a 14-year design partnership. As a certified freelance supplier, I worked directly with teams across the organisation on web, digital, print and event projects.
A varied brief over fourteen years
The relationship ran from 2009 to 2023. My role combined UI/UX design, front-end engineering and design consultancy. Projects included campaign and product web pages, regional microsites, a blog design and build, marketing collateral and custom digital displays for live events.
Designing within a global brand
The challenge was often less about an individual page and more about making it work within a complex organisation. Fujitsu’s brand guidelines were extensive, and projects involved stakeholders across different regions and time zones. I needed to understand the rules, ask useful questions and keep the design moving through review without losing the purpose of the brief.
ActivateNow: a digital event experience
A highlight was the ActivateNow conference website in 2021. With events moving online, the website needed to represent a major global event and feel credible at enterprise scale. I worked on the design under significant time pressure, bringing the brand and event experience together in a clear digital presence.
What the partnership demonstrates
The strongest evidence here is the breadth and duration of the work, rather than a percentage increase in traffic or sales. I delivered across web, digital, print and live event formats while working directly with Fujitsu teams. That required consistent attention to brand, clear communication and dependable delivery across different briefs.
What this means for your website
Your business does not need to be a global technology company to benefit from that experience. The same habits apply to a smaller website: understand the people involved, make the information clear, respect the brand and keep decisions focused on what the site needs to achieve.