Search engine optimisation SEO for web design is crucial for any business with an online presence. Optimising your website for search engines can increase its visibility, drive more traffic, and boost conversions. Follow these tips to make your website more discoverable and rank higher in search results:
Choose the Right Keywords for SEO for web design
- Research which keywords your target audience uses to find your products/services. Identify 3-5 primary keywords to focus on.
- Incorporate the primary keywords in your page titles, headers, image names, URLs, meta descriptions, and content.
- Use long-tail versions of keywords in content to improve relevancy. For example “best practices for SEO web design”.
Create Engaging Content
- Produce useful, original content that answers customer questions and provides value. Search engines reward websites with fresh, high-quality content.
- Make content scannable with headings, lists, bold text, images, and videos. Break up long blocks of text.
- Optimise images with descriptive file names and ALT text containing keywords.
Improve Site Architecture
- Use a sitemap to structure your website logically and make it easy to navigate.
- Include internal links to pass authority throughout the site and highlight important pages.
- Minimize use of drop-down menus, popups, overlays, and interstitials. Search crawlers don’t like these.
Speed Up Load Times
- Faster load times improve SEO rankings and user experience.
- Compress files and images, minimise HTTP requests, browser cache files, and enable compression.
- Test site speed on Google PageSpeed Insights and address issues.
Great website design
Having a great website design can really help convert those searches into buyers. kc web design can help create a unique bespoke design for your website but if you’re going it alone and using this advice to create your own website design then you could try using a website builder such as Strikingly.
SEO for web design
Following SEO for web design best practices takes time but pays off with better search visibility. Focus on great content while also incorporating technical elements, and your website can gain authority in search results.
Whether it’s WordPress website design, e-commerce website design or you need to improve website performance, then please get in touch. Our SEO expert recommendations can make a big difference to any small to medium-sized businesses website and even global corporate website designs.