Novacast is a specialist ferrous and non-ferrous foundry located in Melksham, England that specialise in all types of casting. Working alongside Kudos Marketing we created a custom website design for Novacast that would bring their online presence up-to-date and give them a much better foundation for future features. A new custom website design and WordPress theme for Novacast was created using modern responsive frameworks.
The design for the new Novacast website needed to reflect the company brand and colour schemes, work well with continuing offline marketing, bring their online presence up-to-date and present a unique, strong and friendly look and feel. Novacast wanted a unique looking website design that would stand out from their competitors, allow them to update the website on a regular basis and create a hub for help and support information for their customers. SEO was also a major concern as their old site hadn’t been updated in a while and listings had fallen.
kc web design created a bold, clean custom website design that wasn’t the normal dark, steely look that you see on other websites within this market. The feel of the website design was kept light and cleaning using strong typography and visual elements we kept an industrial feel to the overall look. The website was built on WordPress allowing staff to have full control over updates to the site. A few weeks after launch and SEO rankings are back up and Novacast are very pleased with their new website.