Why staying on top of SEO writing is important

We all know we have to do, but finding time to write content for SEO can feel like a chore especially when you’re working all hours on client web design work. Keeping on top of SEO writing and keeping your website full of fresh new relevant content is hard work and something that has to be maintained. We’ve been so busy here at kc web design kent for the last few months that I’ve let the content writing slip a little. I was writing 2/3 articles per week which really helped with the ‘web design kent‘ keywords and meant that kc web design kent were on page 3 for ‘web design kent‘, page 1 for ‘freelance web designer kent‘ and a few others. Unfortunately, after a month or so of not writing many articles and letting things slip a little we have now dropped down to page 6 for ‘web design kent’! Thats a few pages down is as many weeks!

For any online business, staying up in the organic search results is extremely important and this little (unscheduled) experiment shows that you HAVE to keep up with the content writing for your listing to stay consistant. At kc web design kent we know have a hard slog in front of us to get back up to page 3 for ‘web design kent’ and our other search terms. Sometimes, when you’re working hard it difficult to think of things to write about. Checking news websites and setting up Google alerts on related topics can help find inspiration, then it’s just a case of finding the time. Setting aside 15 minutes and writing a new article first thing in the morning is the best way. It gets it done before any other distractions take over. If you find inspiration hits then don’t forget to write as many articles as you can, you can always save them or schedule them for publishing later when you’re a bit stuck for time.

So, the lesson learnt is to stick with it, keep on writing regular articles and stay up in the search listings.

Paul Ledbrook

If you have a new project or existing website that needs improvement, email us or call 0845 3631162 , we’d love to hear from you.

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