Insights

Web design, WordPress & SEO insights

Practical website advice for business owners, from planning a new site to keeping WordPress secure, fast and easy to use. Explore articles on web design, search engine optimisation, hosting and the everyday decisions that help your website support your business.

I share what I have learnt from designing and developing websites for businesses in Herne Bay, Canterbury and across Kent, alongside work with larger organisations and digital products. The aim is to explain the options clearly, so you can make informed decisions about your own website.

Whether you are considering a redesign, comparing WordPress support or looking for ways to improve your content, start with a topic below. If you need advice about your particular site, use the question form at the bottom of the page.

10 Things to Consider When Designing a High-Converting web app UI design

Your web app’s user interface (UI) is the first thing that users will see and interact with, so it’s important to make a good impression. A well-designed web app UI design can help you attract and retain users, and even increase conversions. Here are 10 things to consider…

How to Use Web Design to Improve User Experience

Introduction Your website is your online storefront. It’s the first impression that potential customers will have of your business, so it’s important to make sure it’s designed in a way that is user-friendly and easy to navigate. Good web design can help you improve your user experience (UX)…

We’ve been featured on The Best Music Website Designs by DesignRush

A huge thank you to the guys at DesignRush for featuring the website design work we did with Go To Hear on their ‘Best Music Website Designs’ feature. Head over to the Best Design Trends page now to see our designs along with all the other fantastic music…

SEO for web design – How to Optimise Your Website for Search Engines

Search engine optimisation SEO for web design is crucial for any business with an online presence. Optimising your website for search engines can increase its visibility, drive more traffic, and boost conversions. Follow these tips to make your website more discoverable and rank higher in search results: Choose…

IT company ongoing work

As part of our ongoing relationship with Fujitsu, we’ve been working with global teams to improve more sections of the website. We’ve been creating new website designs for industry verticals such as Global Retail, Healthy Living, Amazon AWS,Manufacturing, Hybrid Cloud, Cyber Security, Application Transformation, SAP, Insurance and more…

Five of the most common UX design errors that can drive customers away

Are you unintentionally causing users to leave your website? Here are five of the most common UX design errors that can drive customers away. UX design is accountable for providing a satisfying experience to the user. To build an effective UX, it must be attractive, actionable and guide…

Why Investing in a Web Design System is a Smart Move for Your Business

Are you looking to enhance your brand’s identity and streamline your design process? Investing in a web design system is the key! Design systems offer several benefits that can take your business to new heights. From boosting consistency and efficiency to cutting down costs, the advantages of a…

Web designers – Is Photoshop better than Figma for web design?

When it comes to web design, there are a plethora of tools available in the market. However, two of the most popular ones are Adobe Photoshop and Figma. Photoshop has been a go-to tool for designers for decades, while Figma is relatively new on the scene. Both tools…

Website Design For Accessibility: Why It Matters And How To Do It Right

As website designers, we all strive to create website designs that are visually appealing and engaging. But do you also consider accessibility when designing your website? In this article, we’ll take a look at why it’s important to design your website for accessibility and how to do it…

A new brand and a new website design

The one thing that unfortunately gets neglected when you design other peoples websites, is your own website! It was way back in 2016 that the kc web design site got a refresh so it was long overdue. While the website definitely needed bringing up-to-date we also felt the…

Revamp for the kc web design ‘Pear Tree Studio’

We’ve been working from Pear Tree Studio for around 14 years now. It was purpose-built when we first moved here, as our web design studio, but over the years it has morphed into a music studio, fly tying space, camping store and chill-out room. And with all that,…

Go To Hear now in early access

We have a small but dedicated team at GTH. Things also take time in a bootstrap start-up. We’ve been in beta for a long time while we made sure the platform did what we wanted and hit all our goals for artists and their revenue. We’ve launched into…

CDO at Go To Hear

I’ve been working with Go To Hear for a few years as Head of platform design. Over this time I’ve become more and more involved in the core of the company and in control of all aspects of design. From today I am now CDO (Chief design officer)…

ActivateNow

Fujitsu’s flagship digital experience, ActivateNow, is a huge 3-day event each year including seminars, keynote talks, guest speakers and much more. We were asked to design the website for ActivateNow last year (and again this year!) while Fujitsu was in the middle of a huge rebranding exercise. We…

Go To Hear Music Streaming Platform

Go To Hear is an artist-friendly ethical fair music streaming service. Go To Hears’ exclusive design and features help artists, fans and music industry professionals to all earn a fair reward for their hard work. The Go To Hear mission is to transform the music industry focusing firstly on…

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